Friday, 27 May 2016

OPINION POST: What Makes Some Youtubers More Popular Than Others?





This post was dreamt up after one of my favourite beauty Youtubers posted on Snapchat that she won't be doing tutorials on a regular basis anymore.  This declaration made me quite sad. This Youtuber is great at what she does. She has nearly 500,000 subscribers, posts a variety of videos, snaps, instagram posts on beauty & skincare and she has a great imagination; she dreams up looks that I haven't seen any other Youtuber do. She did makeup looks inspired by the Batman vs. Superman movie and the video was awesome. I'd watched it more than once. But what surprised me, was the amount of views this video received. It took a while to break the 25,000 viewers mark.
Now if you have nearly 500,000 subscribers I'd have thought that a 10% viewing threshold would be reasonable. There are huge Youtubers who post looks that they like to update with slight variations. This isn't me throwing any shade, this is me acknowledging that there are Youtubers who rarely mix it up. And yet, their videos gain hundreds of thousands of views within a week.
I was discussing this with my mom and I developed this theory with her. I think that some Youtubers (beauty focused) are more popular than others because of their personality, the way they interact with the viewer. This isn't an earth shattering revelation, but what I mean is how they actually TALK to the viewer. I may get some stick for saying this but I've noticed that it's popular and expected for Youtubers to be catty, bitchy, crude, salty, to bully, and to just be plain horrible.
This Youtuber that I admire is none of these things. She posts honest reviews and as a result gets stick for not giving into pressure to post positive reviews on PR samples. Last time I checked, the reason why the beauty bloggers and vloggers movement took off was because the everyday consumer (myself included) was sick and tired of being bombarded with adverts that praised products with no real input from normal people. We wanted to see normal people try and test products and find out how they truly performed. Who else finds those mascara adverts annoying that claim to give length and volume and then at the bottom of the screen you see the following fine print: ''Filmed with lash inserts''.
I find it incredibly disappointing that this is where the movement seems to be heading. I'm not saying that all Youtubers need to censor themselves, necessarily, but it would be nice if they would conduct themselves with a little class and decorum. Society doesn't take the beauty industry seriously as it is. If you're interested in beauty, makeup, skincare, etc. you're automatically deemed shallow and stupid. God forbid that you want to look nice and inspire others to do the same. Makeup has changed. It's more than just concealing imperfections or enhancing our best features. It is pure artistry. You only need to search Instagram and you'll be dazzled by how talented some of these makeup artists are - the professional and self-taught alike.
I think for those who are just starting out on Youtube there is a pressure to pretend to be something you're not. I really hope that I'm not the only one who thinks that a bitchy and catty demeanour is not the way to gain subscribers and maintain a following. Don't get me wrong, I'm not saying that all Youtubers with a solid following are like this. I've just noticed that some are and it's disappointing when hardworking Youtubers aren't getting the same level of engagement. The ones who resort to bullying and bitchiness seem to be thriving which is a sad testament on the current state of affairs.
What are your thoughts on this? If you're a vlogger have you ever felt pressured to resort to shady tactics in order to increase your following? Are their vloggers who you onced loved who you don't follow anymore for this reason? Tell me in the comments x
Love blackpistachio x


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10 comments

  1. I definitely agree that the catty and rude demeanor seems to be popular vs. what should be the norm. In my personal opinion I think that because the generation has shifted so much. My generation typically doesn't go to YouTube or online period, for beauty and skin-care tips. We grew up on magazines (probably telling my age LOL). However this new generation goes online for just about everything and so many of them are drawn in by that reality show stigma that kills views for people like your favorite spoken about in your blog.

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    1. Thank you very much for commenting, Nyoki. I love what you've said about the reality TV element of Youtube. It seems to dominate the beauty sector and it sucks. I feel that a lot of viewers are attracted to the bitchy element of videos and it's disturbing. I've seen viewers tweeting their support when Youtubers bully each other in public. It's sad.

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  2. I have a few beauty vloggers that I follow, and I have to say that none of them are catty. I think that when it comes to tutorials, even beauty-oriented, I wouldn't have the patience to watch them if they were acting silly or shallow. Zoella, for instance, is super-nice, and she has one of the biggest followings on YouTube. I think it's her niceness that actually is so winning. A big smile is more attractive that a surly look, especially when it comes to social media.

    Anyway, that's my opinion. Cheers from Spain! :-)

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    1. Hi Alyssa!

      That's so cool you're from Spain. Thanks for letting me know. I love connecting with readers all over the world :)

      Thanks your comment. I find that encouraging. It's nice to hear vloggers and bloggers in the beauty world who haven't resorted to such negative behaviour as a way to gain popularity.

      Hope to hear from you again!

      x

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  3. Interesting point of view. None of the makeup artist or beauty influencers are catty or negative. I pray they never feel the need to stoop to this level to be successful. Your views is just a reminder that we need to support good people & help them spread their content & message so they can be seen by millions including brands & PR.

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    1. Hi Brandi!

      Thank you for commenting and reading my post.
      I totally agree with you. We really do need to support the nice ones. I feel that in this day and age, the demand for drama and gossip within the vlogging/blogging world has increased. I'm not sure what is responsible for the shift but I like what Nyoki said about reality TV. Those shows thrive on manufactured drama. I think some of these people on Youtube are emulating that and it's really ugly to watch. I've unfollowed some as a result.

      Hope to see you again :) x

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  4. Ah I've been saying this in the past few years.

    The ones who are creative & honest have to work twice as harder, if you're not doing things that are popular or trends, hardly anybody is checking for them. Also these days it helps to be in 'popular cliques' to boost your platform. It's all a mess.

    This is why I barely keep up with my YouTube channel, the larger ones don't want to support up & comers as it might affect their coins. I'm fussy with who I watch now, you see people change and not for the better. Like you said above, it's like they feel they have to be a reality star *rolls eyes* I don't watch much beauty channels now, it's hit its peak with no originality.

    LaaLaa xo
    Dolce Vanity

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  5. Ah, I'm not the only one!

    It is a mess. It's like high school which is ridiculous as these are grown adults. Half of the so-called popular trendy looks are kinda boring in my opinion and not exactly universal either.

    No solidarity in the Youtube world it seems :/ That's an interesting perspective. I've unfollowed a few people recently. It's disturbing watching them become like the bullies they hang out with.

    xx

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  6. I don't really follow any beauty vloggers, but I think your point goes for all (wannabe) YouTubers. I think it's just as bad in the gaming community, where everyone is doing basically the same thing because it worked for the lucky few. I think it's sad that everyone is trying the same path to success now, even more sad that some people think that being nasty will get them to the top sooner. Maybe it's because drama generates a lot of publicity? It's not the kind of attention I'd want to get, but it's still attention. Personally I'm not giving YouTube a serious try because I don't like the way some YouTubers act (mostly what you described in this post) and how everyone is doing the same thing. I'm curious how YouTube will evolve in the next few years.

    x Envy
    Lost in Translation

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  7. Hi Envy

    I've seen a lot of press about similar problems in the gaming industry. Looks like no niche is immune.

    That's a good point. Unfortunately it does generate a buzz but it's such a low way to go in order to do so.
    True. I think that's the whole idea behind ''all publicity is good publicity''.

    Me too!

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